Post 20: Closing Post

Dear Moderator,
Thank you for looking at my blog. To find my research and planning evidence, click on the label called AS research and Planning, which is on the right side of my blog. I hope you enjoyed reading my blog and thank you.

Hayri Olcay(3162)

Post 19: My Finished Adverts

I was very pleased with the final state of my adverts. I believe they clearly portray the brand ideals are memorable to say the least. The end Title is simple but includes all the relevant information to make an inquisitive viewer check the advert out.

The very intensive 3 week editing project was really straining but I believe all the hard work paid off in the the end. If anything the project has taught me a lot about the real world  media industry and how precious time is when working on intensive projects.

Post 18: My Target Audience Feedback

I had 2x16, 1x20 and 3x24year olds watch my Adverts either in school or at home and recorded all of their responses onto notes so that I could refer to it later

What I gathered from this:

• The music from both adverts was really cool and two of the individuals asked for the songs name (the 16 year old male and 20 year old female)
• All noted that the final title card with the information looked a little odd and simple for a Tv ad which is a fair judgement
• The 16 year olds both noted how the music was diegetic with the action in both ads (to quote "the beat drops as he breaks his ankles")
• one of the 24 year olds mentioned that the scenario for advert two was odd and that in a real life situation that action would have resulted in an argument

This feedback is useful in helping my future understanding and planning for an advert, one thing being to focus a bit more on making the actions more realistic 

Post 17: My Adverts Review

I created a review copy of my adverts so that everyone could see them on the big screen for the teacher/peer review . These were put on exported and uploaded onto Youtube:

This process allowed my peers to watch both my adverts on the large projector, thus exposing minor details more clearly. I noticed that my grading was a bit to saturated and some shots were too bright, so I used a tool on 'ThreeWayColour Correction' which lowered the sharpness of white areas without affecting the rest of the shot. My Peers also noticed that the rim shot was still obviously from another place so I need to crop it down even further so that anything outside the rim's board isn't visible. Sam (the technician) further noticed that, in the shot where the foul takes place, the white hoodie has a purple tint that looks unnatural. Therefore I need to revert the grading I've done and redo it so that the hoodie isn't discoloured.

Post 16: My Roughcut

Creating a rough cut for each of my adverts allowed me to see if my shots could be improved when they were put together. I did this by cutting each shot and placing them in order on PremierPro.

My roughcuts can be seen below:

I found this exercise to be beneficial because I could clearly see if there was continuity between my shots and if the timing element from my practise shoot carried forward into my video. I could see if the lighting changed drastically between shots in my first advert so I scheduled a reshoot for the next weekend (as the lighting can cause problems when grading). Another issue was the change of hoop between shots in advert 2, however in this case rather than reshooting, colour correcting and trimming down the frame may be a better solution. Also in my second advert, the slow motion section at the end needs to be reshot to have the YourFood logo on the brand on the delivery bag (adding it in later via cg looks odd)

Post 15: My Shootboard

A shoot-board was essential for the process as it gave me detailed information in note form so that I could remember how I envisioned my video initially. My shoot board had also been ordered so that the shots could be taken in order of proximity rather than the videos chronology so I could save time.

The shoot-board was so essential to my project. It allowed the experience on shoot day to run smoothly as there were very little location changes. I wrote down the number of takes and the best takes for the shots. This made the editing process easier as I didn't have to watch all the shots back to decide what the best take was.

Post 14: My Kit list

Because we had to use the expensive media cameras, it was essential that we made sure we had all of our pieces. It would have been difficult to remember every component of the camera, therefore we had the checklist to help us keep tabs on which pieces were relevant.

This helped to benefit my shooting experience as it meant that I could easily check the list which ensured the threat of losing kit was eliminated as well as relieving some of the pressure of having to remember everything.